A positive step.

The clients were excited. They had a quality CBD product and were ready to bring it to all the people in America who hadn’t yet decided about the category. The brief was for a mainstream brand and the other players were focused on the product benefits of the category. So we decided to deliver a message of more of inspiration than function. Peace+ believes personal wellbeing leads to a better world, and that every positive step we take as individuals contributes to this positive equation. Step one, of course, is to incorporate CBD into your life.