Love them enough.

Winging it is a big part of parenting. Over time, moms and dads get more confident making decisions with their gut. The problem occurs when they try to apply intuition to choosing a child’s car seat. NHTSA, the federal agency responsible for road safety, wanted to direct parents to their website to help select the right car seat, versus guessing. We created a campaign that reminded parents of all the uncomfortable things they do for their kids in the name of love. Surely, getting a little help from the car seat experts shouldn’t be such a chore.